May 9, 2022

Today is more or less our sixth-month anniversary. I say “more or less” because we had so many false starts when it came to launching the website, so many delays, bugs and revised timelines, we ended up with the softest of soft launches.

When people ask what the best and worst things about launching my online photo gallery are, it’s easy to know the worst part: creating the website has been the most challenging part of the process. I am not a coder, nor particularly fluent in geek-speak, so I’ve felt very lost.

Finding myself so dependent on technology (and one I have very little understanding of) has been a huge adjustment. As a friend of mine told me early on, “Your business rests on both art and technology.” I didn’t fully hear her then, but I sure do now!

And now for the fun part of having this gallery: I love being able to share my love of photography! It’s as simple as that.

I’ve always loved photography (maybe because my childhood bedroom was covered in Sarah Moon’s images?). I love its immediacy and intimacy. It’s the most ubiquitous art form, one that speaks to most people. I feel photography has become a “lingua franca,” a universal language by which we all communicate.

I am also happy and honored to champion photographers whose work I love.

Coming from the advertising and fashion photo industry, I don’t recognize the usual barriers the art world sets up. There if you don’t have the right pedigree (read: education and/or connections), your work is devalued (or, at least, not as valued).

For me, what matters is my response to the images. The curation is personal – I love every image I am showing; it is not calculated according to the art world’s rules and expectations.

Aurélie at work

Lastly, I love the freedom I enjoy. It’s a huge privilege. Freedom to feature who I want, to work from anywhere in the world, to create this new business from scratch – making lots of mistakes along the way, for sure, but loving every second of it.

So, here’s to our first 6 months! I can’t wait to continue to grow and develop Aurélie’s Gallery. See you around!

 

If you missed it, read Part 1, Part 2 and Part 3 of how the gallery came to be.

Follow the blog for more of my adventures in entrepreneurship land!

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